From a college dorm room to the competition floor. DoubleYou brings apparel, creativity, and community together through a shared love of getting stronger.
01 / The brand
DoubleYou is an athleisure brand rooted in powerlifting. We bring dynamic, mech-inspired designs to modern performance apparel, creating gear that lets you show up as yourself.
We believe feeling good in what you wear belongs alongside the work you put in. Our goal is to create apparel you’re proud to wear in the gym, on the platform, and beyond.
02 / Our beginnings
DoubleYou began in a college dorm room in June 2022, with an idea and the drive to build something of our own. By July, the original logo had taken shape. That December, our first item, a hat, brought the brand to life.
In April 2023, we partnered with our first powerlifting competition and produced 120 shirts. What started in a small room was becoming part of a much bigger community.
The idea begins in a college dorm room.
The original DoubleYou logo takes shape.
Our first item: a DoubleYou hat.
Our first competition partnership. 120 shirts.
03 / Our community
Our first competition partnership showed us what apparel could help bring together: athletes, teams, and people who support one another. We wanted to keep building on that.
Through competitions, sporting events, and partnerships, we help create opportunities for brands and athletes to be seen and supported. Our mission is to encourage young powerlifters, gym-goers, and anyone working toward their goals.
